In need of keyword research stats for your coming year? Very well, search engines–no matter if classic platforms like Google or modern variants including YouTube or SnapChat–continue being a critical driver of company sales online.With AI Overviews in full swing plus the introduction of Google's Search Generative Experience (SGE), continue to b… Read More


Linkedin I’ve generally thought, “What can I do that opens up alternatives?” I grew up in South Africa and went to an Afrikaans high university, and we didn’t discuss English at home. But I pushed myself to drop by an English-speaking university, and that opened up a door. Then I chose to operate for McKinsey, simply because I believed it w… Read More